Alison & Chad Paris: Purpose As A Guiding Principle - TEN7 Podcast Ep 67

The TEN7 Podcast


PODCAST EPISODE PAGE


PUBLISHED
August 28, 2019

SUMMARY
How many companies have you worked for that have gone to the trouble of figuring out your personal “love language” to be sure you’re getting appreciated in the manner most meaningful to YOU? We’re going to guess NONE. But one exists, and it’s called Parisleaf, a branding and design agency run by our delightful podcast guests Alison and Chad Paris. Alison and Chad discuss their guiding principles in running their agency, including the wonder that is G-RICE.

GUEST
Alison and Chad Paris of Parisleaf

HIGHLIGHTS
- Alison and Chad were almost grade school sweethearts
- The origin of Parisleaf name, and how they designed a process to give back to the environment for every order
- They were the cobbler’s children for a while at the beginning of their agency; they were helping clients figure out and live by their core values, but they weren’t doing it themselves
- Their values acronym: G-RICE: gratitude, responsibility, integrity, candor and excellence. Also, there is no G-RICE police.
- How they try to find out each employee’s “love language” at the office, so they can give them gratitude in the way they can feel it best
- Empathy is a big part of their client project process
- Their client process isn’t rocket science (but their people are rocket scientists!)
- What brings Alison joy as COO, and how Chad complements her in what brings him joy!
- The distributed office model. What’s better: real high-fives or emoji high-fives?
- Which commute is faster: Alison’s three-minute drive or Ivan’s climbing two sets of stairs to his attic?
- The challenges of being a couple running a company together

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