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"Did you know that 38% of people will stop engaging with a website if the content or layout is unattractive? Your website is your business’s first impression!
If it doesn’t properly represent the quality of your products or services, then it’s likely your prospective buyers will choose your competitor!
Today, I want to share exactly what it takes to design a powerful website that not only attracts but converts as well. Here are 6 essential elements that you’ll want to consider when designing your website.
1) Visually Attract Your Target Audience with an Appropriate Layout
- Users take only a second to form an opinion of your website or business, and that will determine whether they’ll stay or leave your site!
- You want the first impression of your website’s layout to be welcoming, simple, clean, familiar, and instantly available.
- Include photos, icons, videos, or graphics that correlate with the information on the page.
2) Choose Colors that Evoke Your Brand & Industry
- Think about your brand and industry perspectives. Choose a color scheme that portrays it!
- Consider who will be searching for your business -- what is your target demographic and what will attract them to your site?
- Make sure you decide on colors that will complement your dominant color, not contrast!
3) Decide Which Font Will Captivate Your Audience
- The font you choose for your website will declare the type of business you are.
- A light, playful font may indicate a website for a beauty salon whereas sharp, formal text will display the professionalism of a doctor’s office.
- Selecting a font that’s easily readable and an appropriate size will influence your webpage visitors to stick around longer and continue reading.
4) Simplify Your Navigation to Ensure User-Friendliness
- Navigational elements simply serve to direct your visitors to the information they desire as quickly as possible.
- There’s no need to confuse visitors with an advanced navigation system. - Always ensure it’s easy to navigate and accessible from any page.
- Construct a proper hierarchy that makes sense to your visitors. This will help organize your displayed pages and information.
- You can also benefit by adding a “Back to Top” button that quickly delivers visitors back to the top of the page if you have more lengthy pages.
5) Deliver Content that Educates, is Easy to Interpret, & Encourages Your Visitors to Choose You
- 2 out of 3 people prefer to read beautifully designed content. This means you want to properly convey your message without boring the reader.
- Use headings and sub-headings to separate text. Incorporate lists and bullet points. Don’t fluff up your content -- your visitors are there to get the answers they’re looking for.
- Additional components you should include in your content to covert your web page visitors? Clear call-to-actions, Incentives, Professional certifications, and Your ‘why.’
6) Design Your Website to be Mobile-Friendly
- 57% of consumers said “A business with a poorly designed mobile website is not likely to be recommended”
- Mobile web traffic has conquered desktop web traffic and there have been no signs of slowing down -- Mobile-first has become a necessity for all web pages!!
- Mobile-first will ensure your website is responsive and conveniently accessible in the palm of your prospective buyer’s hands.
Now that you know which 6 key components are crucial for designing a website that stands out, we can help bring your vision to life."
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