Trademarking a word or phrase makes sense, but a color? How can anyone own the rights to a color? In this edition of You Ask - Andrei Answers, Andrei Mincov (CEO and founder of Trademark Factory®) explains how a company like UPS manages to successfully register a trademark for a color.
Color trademarks often breed confusion for novice trademark enthusiasts, but once you understand the basics, it will be smooth sailing. Andrei explains how UPS filed a variety of trademarks securing their exclusive rights as a carrier service to use the color Brown for the purposes of branding.
Did you know there were so many elements to securing the rights to a color? What other companies can you think of whose colors are vital to their brand? Do you have questions for Andrei about trademarks and how they work? Ask questions below or visit Quora and your question might get featured in the next episode of YAAA!
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