We're going potty over tea again – with more young people opting for feel-good fruit and herbal blends. Coffee remains the top hot drink for shoppers and commuters, but 43% buy a cuppa when out compared with 39% a year ago, analyst Mintel found. The figure rises to 50% among 16 to 35-year-olds, who are likely to choose specialist teas such as masala chai. Campaigners National Tea Day said half of brands are targeting 24 to 35-year-olds as they are more likely to try new flavours than older drinkers. Researchers Mintel said: “Tea has seen something of a resurgence.” Millennials are choosing from detox brews and vitamin boosters to those with health benefits such as turmeric tea, which is said to have anti-inflammatory and antioxidant properties. Read More Related Articles McVitie's changes recipe of Chocolate Digestives, Rich Tea and Hob Nobs in major shake-up Read More Related Articles How grandad cooks healthy meals for four on a budget of just £25 a week Trish Caddy, senior food service analyst at Mintel, said: “The popularity of tea amongst millennials is likely a reflection of the growing popularity of alternatives to the traditional cuppa. “Speciality black, green and fruit, herbal and spice teas are particularly popular among 16 to 34-year-olds. Many ingredient-focused drinks that give added focus to flavour and a sense of occasion suit young consumers. “That’s not to say they’ve abandoned the classic cup of builder’s tea as 77% of millennials drink standard black tea.” Figures show the coffee shop market is set to top a record-breaking £4billion this year, up from £3.9billion in 2019. But sales have slowed down from 9% growth in 2015 to 3% last year. Read More Top news stories from Mirror Online Mintel found a quarter of Brits buy coffee from fast-food chains, a fifth head to a supermarket cafe and one in six go to a traditional greasy spoon. But Mintel’s Ms Caddy warned: “With more food outlets selling low-cost coffee, coffee shops without strong food offerings will fall behind.”
Young people more likely to opt for herbal and fruit teas than older drinkers
We're going potty over tea again – with more young people opting for feel-good fruit and herbal blends. Coffee remains the top hot drink for shoppers and commuters, but 43% buy a cuppa when out compared with 39% a year ago, analyst Mintel found. The figure rises to 50% among 16 to 35-year-olds, who are likely to choose specialist teas such as masala chai. Campaigners National Tea Day said half of brands are targeting 24 to 35-year-olds as they are more likely to try new flavours than older drinkers. Researchers Mintel said: “Tea has seen something of a resurgence.” Millennials are choosing from detox brews and vitamin boosters to those with health benefits such as turmeric tea, which is said to have anti-inflammatory and antioxidant properties. Read More Related Articles McVitie's changes recipe of Chocolate Digestives, Rich Tea and Hob Nobs in major shake-up Read More Related Articles How grandad cooks healthy meals for four on a budget of just £25 a week Trish Caddy, senior food service analyst at Mintel, said: “The popularity of tea amongst millennials is likely a reflection of the growing popularity of alternatives to the traditional cuppa. “Speciality black, green and fruit, herbal and spice teas are particularly popular among 16 to 34-year-olds. Many ingredient-focused drinks that give added focus to flavour and a sense of occasion suit young consumers. “That’s not to say they’ve abandoned the classic cup of builder’s tea as 77% of millennials drink standard black tea.” Figures show the coffee shop market is set to top a record-breaking £4billion this year, up from £3.9billion in 2019. But sales have slowed down from 9% growth in 2015 to 3% last year. Read More Top news stories from Mirror Online Mintel found a quarter of Brits buy coffee from fast-food chains, a fifth head to a supermarket cafe and one in six go to a traditional greasy spoon. But Mintel’s Ms Caddy warned: “With more food outlets selling low-cost coffee, coffee shops without strong food offerings will fall behind.”
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