⬅ Watch the whole interview with Markus Müller right here! How does Markus Müller see clothing rental services as opposed to buying clothing and wearing it once affecting the fashion industry?
How do I see that affecting the fashion industry? I see an opportunity for FashionBrain. There are companies that do personalized shopping. Buying vintage clothes or second hand is very personal. Why not get the story about a piece of clothing that you are about to buy?
That is my favorite thing about FashionBain. It's the only fashion AI in the world to my knowledge, that uses natural vocabulary to describe fashion. So if something is a polka dot dress, a white brim hat, combat boots or whatever it is, we recognize it with the actual words.
Now imagine that you go buy some vintage clothes or you'll go out to buy some secondhand and you shoot a photo of it and your phone identifies the fashion item that is in front of you live while you stand there. It shares some interesting context around it that helps you increase your shopping experience. I believe that tens of thousands of consumers will love that as well.
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