What is Earnings Per Click (EPC) in Online Marketing? [Explainer]

Do you want to know what earnings per click (EPC) is in Online Marketing? Watch this video for an in-depth explanation about what EPC is.

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EPC or “earnings per click” is a common payment model for affiliate schemes and a formula that affiliates can use to determine the bulk value of the click-throughs that they bring to their affiliate partners.

Earnings per click is widely used with PPC or pay per click affiliate schemes that payout for each click-through an affiliate generates. If you want to learn how to make the best use of your affiliate analytics on per click earning sites, and how to use EPC to help you to determine profitable and not-so-profitable affiliate schemes and campaigns so that you can fine-tune your efforts to maximize your pay per click income, watch this video to learn everything you need to know.

EPC stands for “earnings per click,” and for pay per click affiliate marketing schemes, this is outlined as the rate of commission or payment that you earn for your click-throughs or the activity you achieve on your affiliate links.

Knowing how much you earn for each click you achieve is, of course, fundamental to calculating your affiliate marketing earnings and making your affiliate marketing campaigns work for you, because it will help you to determine how much you are going to earn, as well as which links are the most effective, and those that need more work.

However, knowing the value of each individual click is often meaningless – because some clicks might earn more than others, and some none at all! EPC is the way that commissions for pay per click affiliate schemes are calculated and determined-put simply, it tells you the value of the clicks you win within the payment structure your affiliate scheme offers. In this video I have explained this in more depth.

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*You can assume that Dijs University will receive a commission for anything Dijs University recommends. Any earnings or income representations are aspirational statements only and results are not typical. There is no guarantee that you’ll receive the same results or any results at all. Your results will depend entirely on your work ethic. These videos are for educational purposes only.

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