A British Tesco executive has died while stand-up paddle boarding in the sea off the holiday island of Lanzarote, it has been reported. Ofer Deshe was pulled out of the ocean by surfers after getting into difficulties off spectacular Famara Beach. Medical responders tried to revive him after confirming he had gone into cardiac arrest but their attempts to save Mr Deshe proved unsuccessful. He was pronounced dead at the scene on Thursday just after 3.30pm. The 50-year-old is Tesco’s head of experience design and research and the former CEO and managing director of London-based digital innovation consulting firm Tobias & Tobias. A spokesman for a regional government-run emergency services coordination centre said: “The man who died was aged 50. Read More Related Articles Richey Edwards missing: Fresh appeal for Manic Street Preachers rocker Read More Related Articles British man, 71, drowns in sea in front of wife on second day of family holiday “We received an alert at 3.36pm on Thursday saying he had been pulled out of the water and was in cardiac arrest and attempts to revive him were being carried out. “The appropriate emergency medical response was activated immediately and the medical responders continued with the attempts to save him after reaching the scene. “The attempts proved unsuccessful and he was pronounced dead at the scene.” A spokesman for the Civil Guard said: “We can confirm a 50-year-old British man has died in circumstances which are still being investigated. “There is nothing at this stage to indicate the death is in any way suspicious. “The autopsy will determine the cause of death.” Read More Related Articles Thomas Cook brand name bought for £11million after collapse of holiday firm Well-placed sources said they believed the autopsy could point to the death being the result of natural causes and not drowning, although unsubstantiated local reports before the autopsy have indicated he died from drowning. Autopsy results are not normally made public in Spain. One source said the Brit, thought to have been based in Bath, Somerset, was aided by surfers after he got into difficulties near rocks and was seen collapsing onto his stand-up paddle board before falling into the sea. The source added: “He had no ID on him, just a Go-Pro camera, but police were able to discover who he was after spotting him leaving a nearby apartment on CCTV to head to the water.” It is not known if Mr Deshe was holidaying on Lanzarote alone or with family or friends. Mr Deshe, thought to be an accomplished stand up paddle boarder, was born in Haifa in Israel but studied at university in the UK. He travelled to Lanzarote on a British passport. He lectured at University College London and worked for Deutsche Bank before becoming MD at City of London-based Tobias & Tobias, whose main clients are large investment banks, asset management firms and insurance companies. He joined Tesco in June last year. In an online profil
Tesco boss dies after going into cardiac arrest while on holiday in Lanzarote
A British Tesco executive has died while stand-up paddle boarding in the sea off the holiday island of Lanzarote, it has been reported. Ofer Deshe was pulled out of the ocean by surfers after getting into difficulties off spectacular Famara Beach. Medical responders tried to revive him after confirming he had gone into cardiac arrest but their attempts to save Mr Deshe proved unsuccessful. He was pronounced dead at the scene on Thursday just after 3.30pm. The 50-year-old is Tesco’s head of experience design and research and the former CEO and managing director of London-based digital innovation consulting firm Tobias & Tobias. A spokesman for a regional government-run emergency services coordination centre said: “The man who died was aged 50. Read More Related Articles Richey Edwards missing: Fresh appeal for Manic Street Preachers rocker Read More Related Articles British man, 71, drowns in sea in front of wife on second day of family holiday “We received an alert at 3.36pm on Thursday saying he had been pulled out of the water and was in cardiac arrest and attempts to revive him were being carried out. “The appropriate emergency medical response was activated immediately and the medical responders continued with the attempts to save him after reaching the scene. “The attempts proved unsuccessful and he was pronounced dead at the scene.” A spokesman for the Civil Guard said: “We can confirm a 50-year-old British man has died in circumstances which are still being investigated. “There is nothing at this stage to indicate the death is in any way suspicious. “The autopsy will determine the cause of death.” Read More Related Articles Thomas Cook brand name bought for £11million after collapse of holiday firm Well-placed sources said they believed the autopsy could point to the death being the result of natural causes and not drowning, although unsubstantiated local reports before the autopsy have indicated he died from drowning. Autopsy results are not normally made public in Spain. One source said the Brit, thought to have been based in Bath, Somerset, was aided by surfers after he got into difficulties near rocks and was seen collapsing onto his stand-up paddle board before falling into the sea. The source added: “He had no ID on him, just a Go-Pro camera, but police were able to discover who he was after spotting him leaving a nearby apartment on CCTV to head to the water.” It is not known if Mr Deshe was holidaying on Lanzarote alone or with family or friends. Mr Deshe, thought to be an accomplished stand up paddle boarder, was born in Haifa in Israel but studied at university in the UK. He travelled to Lanzarote on a British passport. He lectured at University College London and worked for Deutsche Bank before becoming MD at City of London-based Tobias & Tobias, whose main clients are large investment banks, asset management firms and insurance companies. He joined Tesco in June last year. In an online profil
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