Peter's Morals Are Tested by Two Gambling Businessmen | Dragons' Den

James Heaton and Alex Beckett entered the Den pitching 'Elite Competitions' - the most interactive prize competition company. They seek £50,000 in return for a 10% equity stake but their business model is troubling some of the Dragons...

An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.

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