I want to talk about skills…especially in this social media age. I know there’s a few agents crushing it on Instagram…good for them!
However…posting content alone will not yield you sales. Agents crushing it on Social, I can guarantee are not posting just listed or just sold listings alone.
This business…since the dawn of time and forever going forward requires special Skills.
There is no way around this.
The skills I’m taking about is the ability to take a person you don’t know to someone who Knows, Likes and Trusts you enough to let you help them.
I’ve studied everything from NLP to the Wolf of Wall Street…like him or hate him, his Straight Line Sales Process, if used Ethically and we know what happens when not used ethically as he went to jail for it…but his approach works.
It doesn’t matter what sales system you use…what does matter is that you learn how to talk to people and become the person they trust.
Posting just listed or I just sold this property for my buyer doesn’t impress a lot of people…I’m not saying to not do it…I’m just saying that you NEED to do more than that.
People connect with people who DON’T Try To Sell them all the time!
In other words…just like Gary Vaynerchuk’s book…Jab Jab Jab Right Hook…Give Value, Give Value Give Value and then go for the sale.
If you’re posting just listed or just sold only on social. STOP IT, PLEASE! or like I said, do that only once in a while.
People are more interested in you. Why not give them a "behind the scenes" look at your business. Put your phone in a holder in your car, hit record, drive and talk about how hard you worked with a client, bidding war after bidding war until finally you won. Or record yourself in front of a wall of lock boxes while it's freezing cold and snowing. If you're brave enough to do it...but you'll get more likes when you're real and not just trying to sell them.
You also wan to take the time to learn your craft…learn how to talk to people…whether it’s by email, text, on the phone or face to face…if you know how to convert…again, ethically. You will skyrocket your sales.
As always, I’m happy to spend some time with you on a Strategy Session call to talk about how we can double or even triple your sales.
Send me an email…robert@realestateadvisorsinc.com
Robert Caruso
Partner/Owner
Real Estate Advisors Inc.
AgentSuccessStrategySession.com
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